{"id":12613,"date":"2023-04-19T06:19:00","date_gmt":"2023-04-19T06:19:00","guid":{"rendered":"https:\/\/www.golighthouse.com\/en\/?post_type=knowledge-center&#038;p=12613"},"modified":"2023-03-20T17:42:59","modified_gmt":"2023-03-20T17:42:59","slug":"pharma-4-0-culture","status":"publish","type":"knowledge-center","link":"https:\/\/www.golighthouse.com\/en\/blog\/pharma-4-0-culture\/","title":{"rendered":"The Pharma 4.0 Culture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12613\" class=\"elementor elementor-12613\" data-elementor-post-type=\"knowledge-center\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5bdacd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bdacd5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f824c5\" data-id=\"8f824c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-313116f elementor-widget elementor-widget-text-editor\" data-id=\"313116f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every revolution is, well, revolutionary. Processes and people massively change in a way that rocks the world to its core, in a way that makes it so the world is never the same again. We have witnessed these sorts of transcending changes throughout the last three industrial revolutions and, now, we are arguably experiencing the fourth: the entry into Industry 4.0. The industrial revolution spurred by the internet, artificial intelligence, advanced robotics, and automation. The industrial revolution 20th centuries sci-fi writers dreamed of.<\/span><\/p><p><span style=\"font-weight: 400;\">The industrial revolution that is changing the pharmaceutical industry. <\/span><a href=\"https:\/\/ispe.org\/initiatives\/pharma-4.0\"><span style=\"font-weight: 400;\">ISPE<\/span><\/a><span style=\"font-weight: 400;\"> started the Pharma 4.0 initiative to embrace all these changes &#8211; the power of what could be when we embrace digitization.<\/span><\/p><p><span style=\"font-weight: 400;\">But the changes do not come from the technology alone. The changes come from the people\u00a0 within the organizations. Culture is one of the four pillars of Pharma 4.0, carving out the path for innovation and growth. That\u2019s the Pharma 4.0 culture.<\/span><\/p><p><span style=\"font-weight: 400;\">So let\u2019s take a look at the way that culture looks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3796f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3796f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68079ef\" data-id=\"68079ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4dafc3 elementor-widget elementor-widget-heading\" data-id=\"c4dafc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39bed35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39bed35\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74b2e3f\" data-id=\"74b2e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b534c elementor-widget elementor-widget-text-editor\" data-id=\"e4b534c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Pharma 4.0, there needs to be a culture of collaboration for the utmost advancement. This means employees and decision makers need to feel like they can speak their mind, ask questions, give ideas, and, over all, work together.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Collaboration works best in a combination of the <\/span><a href=\"https:\/\/ceoworld.biz\/2023\/01\/30\/bottom-up-or-top-down-what-shapes-organizational-culture\/\"><span style=\"font-weight: 400;\">top-down and bottom-up cultural approaches<\/span><\/a><span style=\"font-weight: 400;\">. In a top-down culture, senior executives drive the decision behind culture. When this is the only approach, employees can feel less like collaborators and more like they are being imposed on. In a bottom-up culture, employees have more of a say and opinion in what the culture looks like. The primary difference? The employees feel heard.<\/span><\/p><p><span style=\"font-weight: 400;\">In a powerful combination of top-down and bottom-up cultures, the executives know that their greatest asset is their employees and their employees will appreciate being heard. The executives will enforce the contributions and decisions of the employees. Together, the team will reach new levels of openness and trust.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ultimately allowing for maximum collaboration.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0fc7542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fc7542\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-256a81a\" data-id=\"256a81a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a442ba elementor-widget elementor-widget-heading\" data-id=\"5a442ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cross Department Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a69669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a69669\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72494cc\" data-id=\"72494cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c42c8e0 elementor-widget elementor-widget-text-editor\" data-id=\"c42c8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To have a Smart Factory, as Pharma 4.0 is sometimes referred to, every department must be integrated. From IT to manufacturing to business functions, all departments must work together in harmony and automation. This seamless communication starts from a culture of collaboration and integration. Employees and decision makers need to see the other departments as allies versus competitors for funding or roadblocks for their projects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eb9f440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb9f440\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3a04e2\" data-id=\"d3a04e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50c0fc6 elementor-widget elementor-widget-heading\" data-id=\"50c0fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employee Empowerment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0d22900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d22900\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62d0906\" data-id=\"62d0906\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5cbe75 elementor-widget elementor-widget-text-editor\" data-id=\"a5cbe75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A large factor of Pharma 4.0 is access to information and employee autonomy. When employees can make decisions and find the information they need without sifting through layers of bureaucracy, a company is more agile. Swifter to adapt to challenges and find solutions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is perhaps one of the more difficult culture transitions for most organizations. It requires a deep amount of trust on behalf of everyone in the organization and delegation of responsibilities. In traditional organizations, management is used to being the sole decision makers, having every decision or problem run by them. It can be a large step to relinquish that control, but a necessary step towards empowering employees.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Humans are at the center of Pharma 4.0. For humans to be able to collaborate, explore growth, and innovate, they need to know their team believes in them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6ff8653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ff8653\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d10ad5\" data-id=\"2d10ad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b20a6 elementor-widget elementor-widget-heading\" data-id=\"47b20a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-385e139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"385e139\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3a542d\" data-id=\"e3a542d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31eba0f elementor-widget elementor-widget-text-editor\" data-id=\"31eba0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ultimately, Pharma 4.0 is about growth: growth of the employees, growth of the business, growth of the industry, growth of the world. If a team member is ready to accept being stagnant, they will find it difficult to break into Pharma 4.0.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In Pharma 4.0, automation and digitization is used to make human lives easier. Why? First, it allows manufacturing facilities to churn out more products with higher rates of accuracy, fewer errors, and less opportunities for contamination. Next, it enables better tracking and consistency for certification. Third, it frees up the humans involved in the production. By freeing up team members\u2019 time, it allows them the opportunity to explore, innovate, adventure, and dream. It allows them to pave the way for the future of the industry through new creations, inventions, and breakthroughs.<\/span><\/p><p><span style=\"font-weight: 400;\">Machines and robots can be extremely helpful, but the power behind the human brain remains revolutionary. That is the heart of the fourth industrial revolution: allowing humans to create. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-10f5cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f5cbd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95161dc\" data-id=\"95161dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1caf41 elementor-widget elementor-widget-heading\" data-id=\"a1caf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Embracing Technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f3869b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3869b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-893449c\" data-id=\"893449c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7483f4 elementor-widget elementor-widget-text-editor\" data-id=\"c7483f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most pivotal aspects of a Pharma 4.0 culture is the desire and ability to embrace new technology. The actual implementation of digitization and automation simply will not exist without technology, so a positive attitude towards technology implementation is critical.<\/span><\/p><p><span style=\"font-weight: 400;\">The type of technology that Pharma 4.0 requires is becoming easier and easier to acquire, which means that technology comparison is always an important skill set. A team that is able to work together, collaborate, adapt to new technology, and think critically about those new tools is the epitome of a team ready to sail into Pharma 4.0.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, when choosing a particle counter for your pharmaceutical cleanroom, you\u2019ll be faced with hundreds of options. As one of the world\u2019s clean air experts, we encourage you to consider the <\/span><a href=\"https:\/\/www.golighthouse.com\/en\/airborne-particle-counters\/apex-z\/\"><span style=\"font-weight: 400;\">ApexZ<\/span><\/a><span style=\"font-weight: 400;\">: the particle counter that sets the standard for excellence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":12615,"template":"","kc_format":[63],"kc_topics":[67,123],"class_list":["post-12613","knowledge-center","type-knowledge-center","status-publish","has-post-thumbnail","hentry","kc_format-blog","kc_topics-best-practices","kc_topics-establishing-a-pharma-environmental-monitoring-program"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pharma 4.0 Culture - Lighthouse Worldwide Solutions<\/title>\n<meta name=\"description\" content=\"The types of radical changes brought about by Pharma 4.0 is only possible through the implementation of the accompanying Pharma 4.0 culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golighthouse.com\/en\/knowledge-center\/pharma-4-0-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LWS Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"The types of radical changes brought about by Pharma 4.0 is only possible through the implementation of the accompanying Pharma 4.0 culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.golighthouse.com\/en\/knowledge-center\/pharma-4-0-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Lighthouse Worldwide Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Lighthouse.Worldwide.Solutions\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.golighthouse.com\/en\/wp-content\/uploads\/2023\/03\/The-Pharma-4.0-Culture-Final-Resized.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.golighthouse.com\/en\/knowledge-center\/pharma-4-0-culture\/\",\"url\":\"https:\/\/www.golighthouse.com\/en\/knowledge-center\/pharma-4-0-culture\/\",\"name\":\"The Pharma 4.0 Culture - 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